In 2016 organisations from across Hawke’s Bay (councils, iwi, business and government agencies) developed a strategic plan to help raise the region's employment opportunities and incomes. The overall focus was to work together to grow jobs across the region, increase household incomes and raise Hawke’s Bay economic performance up into the top quarter of New Zealand regions. To achieve these aims a strategy was developed. Matariki – Hawke’s Bay Regional Economic Development Strategy (HBREDS) details the work needed to achieve the Matariki vision, where ‘Every household and every whānau is actively engaged in, contributing to and benefiting from, a thriving Hawke’s Bay economy.’

The rise of Matariki in mid June marks the Māori New Year, a time for celebration, reflection and planning. Matariki means three things to our regional economic development strategy – it is its name, its conceptual framework, and symbolises the shared commitment to robust review and refinement. Matariki has seven stars, and the Matariki framework has seven points, each pivotal to maintaining the direction and integrity of the strategy for all partners and stakeholders.

The strategy, unlike previous ones, is a truly collaborative effort between iwi and hapu, the business sector, central government agencies and local authorities. It was put together after extensive consultation with a broad range of representatives from business and the public sector, which included three wānanga held in Wairoa, Hastings and Masterton. The strategy includes a detailed Action Plan that outlines what needs to be done to achieve strategic goals - so it’s not ‘all talk’ but is instead focused on measurable outcomes.

Each of the 40+ Actions in the strategy has an allocated lead agency, supported by relevant stakeholder partners, to drive a range of projects which contribute to the desired outcomes. 

As well as a Governance Group and a Project Group, results are driven by the following organisations:

  • Business Hawke’s Bay
  • Callaghan Innovation
  • Central Hawke’s Bay District Council
  • Eastern Institute of Technology
  • Hastings District Council
  • Hawke’s Bay Business Hub
  • Hawke’s Bay District Health Board
  • Hawke’s Bay Regional Council
  • Hawke’s Bay Tourism
  • Maungaharuru Trust
  • Ministry of Business, Innovation & Employment
  • Ministry of Education
  • Ministry for Primary Industries
  • Ministry of Social development
  • Napier City Council
  • Ngati Kahununu Iwi Incorported
  • Ngati Pahauwere Development Trust
  • Non-governmental Organisations (NGOs)
  • New Zealand Transport Agency
  • New Zealand Trade & Enterprise
  • Tertiary Education Organisations (TEOs)
  • Te Kahui Ohanga
  • Te Puni Kokiri
  • Te Taiwhenua o Heretaunga
  • Wairoa District Council

Matariki - HBREDS is made up of a large number of contributing stakeholder groups. The stakeholder groups include iwi and hapu groups, local government councils, business, NGOs and central government. While work continues on the Action Plan throughout the year, participants come together twice a year to discuss the region's progress and where strategic and process improvements can be made. 

Matariki - HBREDS is continually looking for innovative ideas that will allow the Hawke’s Bay region to achieve its social and economic potential. Currently there is a moratorium on introducing new actions until the first review and refresh of the strategy is completed over the next 2-3 months. A robust process for introducing new actions to the plan is currently being developed. New actions will be expected to demonstrate sound Treaty of Waitangi principles, will have a regional impact, create employment opportunities, support regional business capability and innovation and provide evidence that appropriate consultation has happened with potential Maori partners, central government agencies, business leaders and relevant NGOs.

Actions within Matariki - HBREDS demonstrate improved tangible benefits for all members of the Hawke’s Bay community. Matariki - HBREDS provides the ideal framework by which all community stakeholders with a common objective are brought together to achieve an outcome which is collectively better than that of all stakeholders working individually.

Matariki - HBREDS’s has three primary goals:

  • To increase the median household income above the national median, for equitable growth;
  • To accelerate job growth, in particular to create 5,000 new jobs in five years;
  • To rise to the top quartile of New Zealand regions for economic growth and sustain that position long-term.

While easy to objectively measure progress on these three goals, it is more difficult to quantify the definitive impact Matariki - HBREDS may have contributed. Facts and figures can’t tell the entire story. Much of the benefit of Matariki - HBREDS is linked to the fostering and further enhancement of the relationships and trust that exist between our region’s stakeholders groups.

Trust between iwi, local and central government, business and NGOs is an essential ingredient for a positive and thriving Hawke’s Bay region.

Each project team that exists within Matariki - HBREDS reports monthly to a Governance Board. It is the role of the Governance Board to ensure ongoing project progress and management of potential risks. 

The most up-to- date information can be found here on the Matariki website. Matariki - HBREDS is currently in the process of establishing a quarterly update for individual projects.

Matariki - HBREDS is committed to providing regular updates, including both project progress and new project initiatives. Updates can be accessed on this website in the 'Updates' section and also in the 'News' section. A new public reporting tool, a community 'dashboard' is being developed so that anyone at any time can access up-to-date information about progress being made.

Absolutely! Please feel free to make direct contact with the Matariki Programme Manager Gerard Quinn who will arrange the most appropriate person to come and talk to your you or your group/organisation. 

Matariki - HBREDS is focused on providing the optimal economic outcome for the Hawke’s Bay region. If we are to achieve higher levels of economic performance and success, the continued involvement and recognition of the unique roles that numerous private, non-government and public organisations contribute, is essential.

Matariki - HBREDS is funded via a combination of regional stakeholder (inclusive of business,iwi/hapu groups and local councils) and central government. 

Matariki - HBREDS is one example of a locally-led strategy aligned with the Regional Growth Programme (RGP), a nationwide initiative which works in selected regions nationwide to find potential growth opportunities and help increase jobs, income and investment in regional New Zealand. The RGFP is jointly led by the Ministry of Business, Innovations & Employment (MBIE) and the Ministry for Primary Industries (MPI). The co-leads work in partnership with other central government agencies and regional stakeholders (such as businesses, iwi and Māori, economic development agencies and councils) on potential opportunities. Hawke’s Bay is one of the regions involved in the programme, along with Northland, Bay of Plenty, Manawatu-Whanganui, Southland, Waikato, Taranaki, East Coast, Canterbury and West Coast. 

Yes, check out this overview... Or want to read the full document? Check out the strategy...

Social inclusion (SI) is the ability of all individuals, households, whanau and communities to participate in the economic, social, cultural and political life of the community in which they live. This means people have access to some very basic but important things including enough income to sustain an ordinary life, a safe place to live, an education, the opportunity to develop skills that are valued, and services that support their health. Collectively these form the basis of the resources and opportunities to progress through life in a way that creates wellbeing for individuals, whanau, families, households and communities.

Matariki - Hawke's Bay Regional Social Inclusion Strategy is the partner strategy to Matariki - Hawke's Bay Regional Economic Development Strategy & Action Plan. It sets out a conscious and practical approach to social inclusion that benefits every household, whanau and community in Hawke's Bay. The aim is to combine both strategies to reflect that the two are inherently linked; having a community and whanau who are socially included allows for full participation in, employment, business growth and innovation.

A Social Inclusion Strategy is needed to support every household and whanau to actively engage in contributing to, and benefiting from, a thriving Hawke's Bay economy. This can be achieved by helping people to be work ready, employers to be socially responsible and communities to drive social inclusion.

There were two rounds of consultation involving community stakeholders, government agencies and community members. Consultation started with the strategic document and then supported the development of the action plan. These actions reflect the community consultation and have three 'themes' or strategic directions:

1. Growing socially responsible employment and enterprise
2. Preparing people for work
3. Whanau, households and communities driving social inclusion

  • To have more households with at least one person on a living wage
  • To raise the percentage of employees in high skilled jobs to above that of total New Zealand
  • To increase the number of youth in employment, education or training
  • To reduce the number of children living in households dependent on a main benefit
  • To remove barriers to and through education for at risk young people
  • To increase the connection of learning pathways from early learning to school to tertiary options to work
  • To grow community participation in decisions that impact their communities
  • To reduce the negative impact of drug use on individuals and their whānau
  • To reduce the rate of violence experienced by individuals and whānau
  • To improve access for individuals and whānau to healthy, affordable and sustainable housing
  • To reduce the rate of obesity
  • To increase life expectancy for all and eliminate the gap between Māori and non-Māori

There are project plans for each action, including project leads who report on progress, and there are also overarching outcome measures which will be monitored.

The Matariki - HBRSIS document is in its final stages of development and will be available to the general public as soon as it has been integrated with Matariki - HBREDS.

There are many ways to be involved, starting with simply attending a community meeting. For further information contact Shari Tidswell (Intersector Relationship Manager, Hawke's Bay District Health Board).

Maungaharuru Tangitū Trust
Ngāti Kahungunu Iwi
Ngāti Pāhauwera Development Trust
Te Taiwhenua o Heretaunga
Central Hawke's Bay Distric Council
Hastings Distric Council
Napier City Council
Wairoa District Council
Hawke's Bay Regional Council
Hawke's Bay District Health Board
Hawke's Bay Tourism
Businsess Hawke's Bay
Eastern Institute of Technology
Great Things Grow Here
New Zealand Government


Hawke's Bay Regional Economic Development Strategy and Action Plan

‘Every household and every whānau is actively engaged in, contributing to and benefiting from, a thriving Hawke's Bay economy.’

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